Homepage_Animation3.gif

 

 

A boutique, individually-run creative studio specializing in design and branding.

I am a graphic designer and creative director based in Brooklyn, New York. I believe design is about storytelling and problem solving. Although each project and client is unique my process is rooted in thoughtful balance, always striving to find the right mix of old and new, simple yet unique, clean but interesting.


 

Featured Projects

SOMETHING BEAUTIFUL

Brand Identity, Web Design and Print Collateral for a wellbeing company founded by Libby Rapin – a Mindset Coach, Speaker and Teacher bringing powerful healing effects of meditation to her clients.

See More

BOB

Brand Identity for an invitation-only online community for women. Founder Kathryn Everett is creating space for the Best Of the Best to come together to maximize collective impact through connections of quality.

See More

 

SOLD OUT NYC

Creative Direction for emerging fashion label Sold Out. Our ongoing partnership started as typography, color and design consulting on products and has expanded into a website overhaul, new branding elements, packaging, social graphics, digital marketing and product design.

See More

COVETEUR CHOICE AWARDS

Visual Identity, Microsite and Print Collateral for Coveteur’s new franchise Coveteur Choice Awards. Products in a variety of beauty categories were lovingly chosen, packaged, sent out and tested to provide our readers with an honest and wide-ranging report on the best of the best in the industry.

See More

 

SHOP COVETEUR

Visual Identity, Packaging Concepts, Illustration and Print Collateral for newly-launched Shop Coveteur–an online boutique offering branded swag and exclusive product collaborations with established fashion houses as well as emerging brands in fashion, beauty and home products.

See More

BLOOMINGDALE’S HAWAII STORE OPENING

Creative concept for the opening of Bloomingdale’s Hawaii store. A simple and witty twist on one of the most iconic symbols in New York to represent the big island’s excitement over getting a piece of the big city.

See More

 
 

 

With over twelve years of professional experience, Smash and Co has partnered with a variety of brands for projects big and small including Bloomingdale’s, Coveteur, WeWork, Faherty Brand, Sold Out NYC, Porter & Sail, House of Fluff, Marina Moscone, Ject and more.

 

BRANDING

LOGO DESIGN

CREATIVE DIRECTION

IDENTITY SYSTEMS

BRAND STYLE GUIDES

PRESENTATION DESIGN



DIGITAL

WEB DESIGN

UX AND UI DESIGN

BRANDED CONTENT

EDITORIAL CONCEPTS



PRINT

EDITORIAL

CATALOG

BOOK

BRAND COLLATERAL

 
About-Me-Graphic3.JPG
 
 

@smashandco