ROLE: ASSOCIATE CREATIVE DIRECTOR OF RTW
PROJECT: HAWAII STORE OPENING CAMPAIGN CONCEPT AND IDENTITY
Creative concept for the opening of Bloomingdale’s Hawaii store at the Ala Moana shopping center. Through customer research we learned that the local Hawaiian customer was yearning for a little piece of the big city so our team was tasked with the objective to bring the fashion and energy of our New York City flagship to the big island. Ultimately Bloomingdale’s went in a different direction for the campaign.