PROJECT: BRAND IDENTITY
“We women are the best thing going. We are warm, passionate, we cry and we live! Let’s celebrate.” – Margaret Sloan-Hunter
BoB is an invitation-only, online community for women to support and amplify each other in personal and professional endeavors. It was created by Kathryn Everett who yearned for a space for the Best Of the Best to come together to harness their potential and to maximize collective impact through connections of quality. When Kathryn came to me to discuss her vision she had a mission statement in place and we knew we wanted a visual identity that is bold, strong and still playful to match. BoB stands for Best Of the Best and the male name gives the female-focused brand a witty voice. The palette plays off of the traditional blue and pink associated with men and women. Three primary colors from the palette are associated with the three pillars of the BoB community: Community, Career and Culture. The BoB logo is simple and strong at a glance but the interior lines expand into a system of shapes that thread throughout the identity and member experience. These shapes and colors allowed for us to create a system of logos that work together in different placements.