PROJECT: COVETEUR CHOICE AWARDS VISUAL IDENTITY, DIGITAL MICROSITE USER EXPERIENCE AND DESIGN, PRINT COLLATERAL
Coveteur kicked off a new franchise called Coveteur Choice Awards in a category that is the most natural fit for this product and customer – beauty. Working with friends of the brand and industry experts such as Katie Becker, Haklana Barfield, Marianna Hewitt, Jane Larkworthy, Nina Park and Daniel Martin, products were lovingly chosen, packaged, sent out, tested and reviewed to provide our readers with an honest and wide-ranging report on the best of the best in a variety of categories. The visual solution is a campaign leveraging the recognizable Coveteur logo complemented by a series of stamps and seals that evoke a sense of authority and competition. True to the brand DNA, the palette remains black and white and allows for stunning video and photo assets to tell the story. The stamps are applied to a variety of assets, able to stand alone or live as a pattern.