VISUAL IDENTITY, PACKAGING CONCEPTS, PRODUCT DESIGN, PRINT COLLATERAL, ILLUSTRATION
In 2018 Coveteur launched it’s online boutique featuring brand swag as well as exclusive product collaborations with like-minded fashion labels such as Karen Walker, Boy Smells, Fleur Du Mal, R+Co, The Last Line, Framebridge and more.
“Coveteur is a luxury brand that doesn’t believe luxury always mean expensive. We love Nikes just as much as Louboutins. We’ll show you our secret spots in Paris, but we’ll also tell you what to watch on Netflix when it’s pajamas and popcorn at home. From surfing a secluded beach in Hawaii, to the most opulent hotel in Hong Kong, and behind the scenes at fashion houses in New York, Milan and Paris, we’re there to show you around.”
The goal of the shop is to bring this feeling to readers and shoppers through a unique assortment of fashion and lifestyle products. The mix of clean typography, hand illustrations and the iconic Coveteur logo has become a system that gives us the right balance of luxury and fun that we need to establish and grow the shop.