CLIENT: SOMETHING BEAUTIFUL
PROJECT: BRAND IDENTITY, WEB DESIGN, PRINTED COLLATERAL
Libby Rapin is a Mindset Coach, Speaker and Teacher focused on Mindfulness, Meditation and Wellbeing. She dropped her high-stress career and life in Chicago to hit reset and build a company that would bring powerful healing effects she has experienced to her clients. Before diving in, she took a year to travel and learn from experts around the world spending as much time in nature as she could. When we first started discussing what the foundation of her brand would be, Libby noted that butterflies were a symbol that resonated with and seemed to follow her everywhere. This along with an earthy, sophisticated palette became the foundations for a brand that sets her apart from the competition in this newly busy mindfulness and wellness market.