PROJECT: VISUAL IDENTITY WOMEN IN CANNABIS EVENT IN NEW YORK CITY HOSTED BY COVETEUR AND LIMONE CREATIVE
To celebrate the many female entrepreneurs, creatives, and activists leading this wave of reform, Coveteur partnered with Limone Creative to create an event filled with educational panel discussions, interactive pop-ups, product sampling and more. With the Cannabis market exploding we knew we wanted this event to stand out and appeal to an elevated, fashion-focused crowd. The logo focuses on the hero of the event – Women – with a witty nod to the topic, weed. This yellow paired with a vintage cannabis illustration felt like the perfect mix of classic and fun and gave us visual language to tie through the event from merchandise to signage and a digital microsite.